The Sway Funded logo is the main element identifying the brand, and its consistent use is key to maintaining a strong and recognizable presence.
It visually represents the identity of Sway Funded and should be used as a reference in all communications, ensuring consistency at every point of contact.
To preserve its integrity, the logo must not be altered in proportion, composition, color, or typography.
The clear space is the minimum space that must be kept free around the logo to ensure its visibility and impact. This area prevents other elements (text, images, borders, or graphics) from interfering with the reading of the logo. The clear space must be maintained and respected at all times in all applications; the clear space must be respected at all times without exception.
Always ensure the logo remains clear and legible, especially at small scales. If the full logo becomes difficult to read, use the mark/isotype instead.
To ensure the Sway Funded logo remains clear and impactful, always choose the version that provides the highest contrast and best readability. The logo should never compete with the background — it must stay clean, legible, and visually dominant.
Use the approved Sway Funded color palette to maintain consistency and clear brand recognition across all applications.
DM Sans is Sway Funded's primary typeface. Use it across all brand materials to keep typography consistent and easy to read in any format.
